A concept. A complete
digital presence. A repeat order.
Globaldeal International came to us with nothing more than a line: “We want a Corporate Website For Our Wooden Toys Export Company.” We built the website, managed their social media, designed their brochure and standees, consulted on export strategy, and even visited their vendor with them. Months later, they came back with a second project.
Visit Website — globaldealint.com
Globaldeal International
INFIJET DIGITAL Client
A wooden toys export business, built from a single concept
Globaldeal International is a Mumbai-based export company focused on wooden toys — a niche product category with strong international demand, particularly across European, North American, and Middle Eastern markets. The founders had the commercial vision and the drive to build a global trading business from India.
What they didn't have was a digital presence, a brand identity that could hold its own in international trade conversations, or a clear export strategy. They came to INFIJET DIGITAL with a concept — and a single-line brief.
What followed went well beyond a website build. INFIJET DIGITAL became a working partner in the early stages of the business — helping shape the digital identity, the marketing collateral, the export strategy, and even the procurement foundations through an on-ground vendor visit alongside the founding team.
Building a credible export business from scratch
- No corporate website — no way for international buyers to discover or evaluate the company
- No social media presence across any platform
- No physical or print marketing materials for trade meetings and exhibitions
- No export market strategy — target countries not yet identified
- No vendor or supplier finalised for product procurement
- No visual product gallery to show buyers the actual range
- No brand identity strong enough for international trade positioning
- No digital marketing infrastructure to generate export leads
8 services — digital, print, and on-ground
This engagement covered more ground than most. From website to vendor visits, every deliverable was designed to make Globaldeal International credible, discoverable, and ready for international trade from day one.
Digital Presence — Website & Social Media
Corporate Website Design & Development
Built from a single-line brief — "We want a Corporate Website For Our Wooden Toys Export Company." Designed and developed a professional corporate site with product gallery, company overview, visual product showcase, and client enquiry flows — fully updated with the client's own product data and visuals.
Social Media Management — 4 Channels
All four social media channels set up, branded, and managed — Facebook, Instagram, LinkedIn, and YouTube. Consistent posting cadence, branded content, and community management maintained on an ongoing basis.
Social Media Content Creation
Custom posts, creatives, and visual content created for all channels — product highlights, company story content, export news, and engagement posts. Every piece aligned with the brand identity and export positioning.
Brand & Print — Brochure, Standees & Creatives
Product Brochure Design
Professional product brochure designed for trade presentations, buyer meetings, and international distributor conversations — showcasing the wooden toys range with clean product photography layouts, specifications, and company contact details.
Standee Design
Exhibition and office standees designed for events, trade shows, and in-person business meetings — reinforcing the brand identity and product range in physical settings.
Creatives & Graphic Design
Full range of graphic creatives produced — digital banners, social media templates, visual assets, and branded communication materials to support the company's sales and marketing operations.
Business Development — Export & Procurement
Export Consultation
Strategic export consultation to identify and shortlist target countries for wooden toy exports — market demand analysis, buyer profile assessment, and priority market recommendations to focus the team's outreach efforts effectively.
On-Ground Vendor Support
Went beyond the digital brief — accompanied the client on a physical visit to the wooden toys vendor and supplier, assisting in evaluating product quality, finalising procurement agreements, and establishing the supply chain foundations for export operations.
Brand identity and multichannel digital presence — built for international B2B trade
Export and international trade businesses require a different digital strategy than domestic consumer brands. Every channel and every piece of content was built to communicate credibility to B2B buyers, importers, and trade partners across markets.
Export Business Discovery
Mapped Globaldeal's export categories, target buyer markets, existing relationships, and the credibility gaps that were preventing new buyer conversations. International trade has a specific credibility language — we needed to understand it before designing anything.
Brand Identity Design
Logo and visual identity designed to communicate international reach, reliability, and trade-grade professionalism. Built in Adobe Illustrator and Photoshop — every variant (primary, reversed, monochrome) delivered for use across digital, print, and export documentation.
Brand Guidelines Documentation
Complete brand guidelines: logo usage rules, colour palette, typography, and tone of voice for export business communications. Ensures that every buyer-facing touchpoint — from email headers to LinkedIn profile — stays visually consistent.
WordPress Website Build
Custom theme WordPress website built on the brand — services, product categories, company overview, and a direct enquiry path for international buyers. Designed to pass the credibility test that B2B buyers apply before making contact.
LinkedIn Presence Setup
LinkedIn company page built as the primary B2B channel for Globaldeal — the platform where international trade buyers, procurement managers, and industry contacts search and validate suppliers. Profile optimised for export business discovery.
Social & Enquiry Infrastructure
Meta Business Suite, Facebook, and WhatsApp Business configured for ongoing content distribution and direct buyer enquiry handling. WhatsApp Business is the most-used communication channel for international trade enquiries from buyers in the Middle East, Southeast Asia, and Africa.
Tools & Platforms Used
From a concept to a repeat client — in one engagement
The initial engagement covered every dimension of Globaldeal International's digital and operational launch — from building the website and managing social channels to designing print collateral, shortlisting export markets, and visiting vendors on-ground. The business launched with a credible, professional presence across all key touchpoints. Lead generation started. And within a few months, they came back.
- Corporate website built from a single-line brief and updated with real product data and gallery
- Facebook, Instagram, LinkedIn, and YouTube — all set up, branded, and managed
- Product brochure and standees designed for trade and exhibition use
- Export consultation — target countries identified and shortlisted
- On-ground vendor visit — procurement deals assisted and finalised in person
- Repeat order placed: Woody Bugz — a fully functional D2C e-commerce platform — commissioned within months
Project from the same client —
trust earned, not pitched
After the digital presence was established and lead generation began, Globaldeal International returned to commission a fully functional e-commerce website — to sell wooden toys directly to buyers online. This is the clearest signal of client confidence: they didn't look elsewhere.
From single-line brief to fully operational business
Business brief, export positioning, audience profiling, and product category analysis. Target market identification commenced. Scope defined across all deliverables.
Corporate website designed and developed — company overview, wooden toys product gallery, buyer enquiry flows, and mobile-responsive layout.
All four social channels (Facebook, Instagram, LinkedIn, YouTube) set up, branded, and activated. Content creation commenced.
Product brochure designed for trade meetings. Standees produced for exhibitions. Full suite of graphic creatives and digital assets handed over.
Target export countries shortlisted. Physical vendor visit conducted — accompanied the founding team to the supplier, assisting in product evaluation and procurement finalisation.
Continued social media management across all four channels. Regular content creation, community engagement, and digital marketing support on an ongoing retainer.
Repeat engagement delivered: a fully functional D2C e-commerce website — Woody Bugz — built with Razorpay payments, ShipRocket logistics, and 45+ products listed and live across India.
Active engagement — and a second project live
What's live and running
- Corporate website live with full product gallery
- Facebook, Instagram, LinkedIn & YouTube — active and managed
- Social media content publishing on regular cadence
- Product brochure and standees in active use
- Export consultation completed — target markets identified
- Vendor sourcing and procurement foundations in place
- E-commerce website build in progress (repeat engagement)
What we're tracking — results published as they accumulate
- Export enquiry volume via website and social media channels
- Social media follower growth and post engagement rates
- Countries reached through digital and direct buyer outreach
- Monthly lead generation from the corporate digital presence
- E-commerce website conversion rate once launched
- Revenue from online wooden toy sales post e-commerce launch
Detailed metrics will be added here as the engagement matures. No numbers until they're real and verified.
Woody Bugz — Repeat Order Delivered
The same team commissioned a fully functional D2C e-commerce platform — Woody Bugz — with Razorpay, ShipRocket, and 45+ wooden toys live and selling across India.
What this engagement proves — for export and international trade businesses
LinkedIn is the primary digital channel for B2B export businesses
International buyers, procurement managers, and trade partners validate suppliers on LinkedIn before any other platform. An incomplete or absent LinkedIn presence is a credibility gap that costs real business opportunities.
Brand identity and website work as a single trust system
A logo without a website leaves the brand incomplete. A website without a consistent brand looks unprofessional. Built together from a single creative brief, they function as a unified system that passes the credibility test B2B buyers apply.
WhatsApp Business is the highest-volume enquiry channel for international trade
Buyers from the Middle East, Southeast Asia, and Africa overwhelmingly prefer WhatsApp for initial trade enquiries. A configured WhatsApp Business profile with quick replies and catalogue ensures no enquiry goes unanswered or unprofessionally handled.
Multichannel consistency signals organisational maturity
Export buyers check multiple channels before engaging. Seeing the same brand quality across website, LinkedIn, and WhatsApp signals that the business is professionally managed — an important pre-qualification signal in international trade.
Repeat client commissions are the strongest proof of delivery quality
Globaldeal commissioned INFIJET DIGITAL for a second project because the first delivered. In agency relationships, repeat business is the clearest signal that the work was not just completed but actually worked for the client.
The second engagement delivers faster because the brand foundation is already built
With brand guidelines and visual identity already established from engagement one, the second project could focus entirely on new deliverables without recreating brand assets from scratch — compounding the value of the initial investment.
Common questions from export & international trade businesses
Which social media platforms work best for Indian export businesses?+
LinkedIn is the primary platform for B2B export businesses — it is where international buyers, procurement managers, and trade partners search and validate suppliers. Facebook (via Meta Business Suite) supports broader brand awareness. WhatsApp Business handles direct enquiries most effectively. Instagram is relevant only if the product has strong visual appeal to consumer buyers.
Does an export business need a different brand identity than a domestic business?+
The core principles of good brand design are the same, but export business identity needs to communicate specific signals: international credibility, reliability, trade-grade professionalism, and geographic reach. Colour choices, logo marks, and typography need to read well to buyers from different cultural contexts — not just the Indian domestic market.
How many digital channels does a B2B export business need?+
At minimum: a professional website, LinkedIn, WhatsApp Business, and Google Search Console. A social presence on Facebook adds reach. More channels beyond this require consistent content management capacity. Quality on fewer channels beats a thin presence across many.
How does brand consistency across multiple channels help an export business?+
International buyers check multiple touchpoints before engaging — LinkedIn profile, website, and WhatsApp contact. Seeing the same visual quality, brand name, and professional tone across all of them signals organisational maturity and reduces buyer hesitation. Inconsistency across channels raises trust concerns.
Can INFIJET DIGITAL work with export businesses across multiple engagements over time?+
Yes — Globaldeal International was a repeat engagement, with a second project commissioned after the first. INFIJET DIGITAL works as a long-term digital partner, not just a one-time vendor. The brand foundation built in the first engagement compounds in value with each subsequent project.
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Services from this engagement
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From website to print to on-ground support — we work with export businesses at every stage, from first brief to active international lead generation.