Zero identity.
Export-ready in 7 days.
Broskey International came to us with no logo, no brand, and no online presence. We built everything from the ground up — brand identity, guidelines, website, and email marketing — so they could start reaching export clients from day one.
Visit Website — broskeyinternational.com
Broskey International
INFIJET DIGITAL Client
An export business with ambition — and nothing else
Broskey International is an export business based in Bengaluru, India — operating in international trade and looking to build relationships with buyers and partners across global markets. The business knowledge and commercial intent were fully formed. The digital infrastructure was not.
When they came to INFIJET DIGITAL, they had no logo, no brand identity, no website, and no way to send professional outreach to potential clients. In the export business, credibility is everything — buyers and trade partners expect a professional digital presence before they take a conversation seriously.
The brief was clear: build the complete brand and digital foundation so Broskey International could show up professionally, reach clients via email, and be found online — fast.
Building from absolute zero — on a tight timeline
- No logo or visual identity — the brand did not exist in any digital form
- No brand guidelines — no consistency possible across any channel without them
- No website — invisible to any buyer or partner searching online
- No email marketing capability — outreach relied on ad-hoc personal messages
- No professional email infrastructure for export client prospecting
- No digital credibility — a critical gap in a relationship-driven industry like export
- Time-sensitive — the business needed to start client outreach as soon as possible
Complete brand & digital infrastructure — 4 services, one engagement
Every deliverable was designed to work as a system — brand identity informing the website, website anchoring the email marketing, and guidelines keeping everything consistent from launch onwards.
Logo Design
Designed from scratch — a globe, plane, and laurel mark that communicates international reach, trust, and trade credibility. The logo was built to work across digital, print, email headers, and export documentation.
Brand Guidelines
Comprehensive brand guidelines covering logo usage rules, colour palette (primary and secondary), typography system, and tone of voice — ensuring every touchpoint, from email footers to website, stays consistent.
Website Design & Development
Professional website built to establish online credibility for an export business — service listing, company overview, enquiry forms, and a design that communicates reliability to B2B buyers and international trade partners.
Email Marketing Setup
Right-fit email marketing plan selected and activated — infrastructure configured for outbound prospecting and promotional campaigns. From day one of the website launch, the team could send professional, branded email outreach to potential export clients.
How we approached it — strategy before execution
Every deliverable follows a deliberate sequence. Brand identity cannot be designed without a strategy. A website cannot be built without a brand. Email marketing cannot be activated without a website. We compress that sequence without cutting corners.
Discovery & Business Brief
We mapped Broskey's export model, target markets, buyer types (B2B importers and trade partners), product categories, and the impression they needed to create. No design started before this was clear.
Brand Positioning
We established the positioning: an Indian export business that communicates international credibility. The visual language needed to signal trust, reliability, and global reach — the three things B2B buyers evaluate before making contact.
Visual Identity Design
Logo concepts built around the brief — a globe, trade plane, and laurel mark to express international reach, movement, and quality. Multiple options presented, one direction approved, refined to final with primary and reversed variants.
Brand Guidelines Documentation
A complete guidelines document covering logo rules, colour palette, typography, spacing, and tone of voice. Built so any future designer, developer, or vendor can maintain brand consistency without direction from us.
Website Design & Development
Website built on the brand — colours, typography, and positioning translated directly into page design. Architecture focused on B2B credibility: clear service listing, company context, and a direct enquiry path for international buyers.
Email Infrastructure & Activation
Email marketing platform selected, domain configured for professional sending, branded templates created. On launch day, the Broskey team had a working outbound system — not a plan to set one up later.
Tools & Platforms Used
Live, branded, and prospecting — in one week
Within 7 days of the engagement starting, Broskey International had a fully functional website live, a complete brand identity in hand, and an active email marketing system ready for outreach. The team immediately began their export client search — sending branded, professional email campaigns to potential buyers and trade partners.
- Logo & brand identity completed and handed over
- Brand guidelines documented — consistent from day one
- Website live — professional presence established online
- Email marketing activated — client prospecting began immediately
- Export client outreach commenced within the same week
From a blank slate — no identity, no website, no digital infrastructure — to a fully branded, professionally positioned export business with an active email marketing operation, all within a single week.
Brand to live website — 7 days
Business brief, export market positioning, target audience, and brand direction defined. Scope finalised across all four deliverables.
Logo concepts developed — globe, plane, and laurel identity reflecting global trade. Final mark approved with primary and reversed variants.
Brand guidelines documented: colour palette, typography, logo usage rules, and tone of voice for all business communications.
Website designed and built to the approved brand — service pages, company overview, enquiry form, and mobile-responsive layout.
Email marketing platform configured, plan activated, and branded templates created for outbound export client prospecting.
Website launched. Email campaigns activated. Export client prospecting commenced on the same day.
Continued support with digital marketing, website updates, and email campaign management as the business grows.
Active — brand established, outreach in motion
What's live and running
- Brand identity live across all touchpoints
- Brand guidelines in use — consistent visual presence
- Website live and accessible to international trade partners
- Email marketing active — ongoing export client outreach
- Digital presence established for search and discovery
What we're tracking — results published as they accumulate
- Export enquiries generated via website contact form
- Email campaign open rates, click rates, and reply rates
- New client relationships initiated through digital outreach
- Website organic visibility for export-related search terms
- Brand recognition growth in target trade markets
Metrics will be added here as the engagement matures. No numbers until they're real and verified.
What this engagement proves — for any export or B2B business
Digital presence is a pre-qualification filter in export
International buyers and trade partners check you online before responding to any outreach. A missing or weak digital presence is read as a signal of low credibility — not low budget.
Brand identity comes before everything else
The website, email templates, and all marketing materials are downstream of brand. Without a defined identity, every subsequent deliverable is inconsistent and requires expensive rework later.
A complete system beats individual pieces
Logo alone doesn't help. A website without email marketing leaves outreach capability on the table. All four components — brand, guidelines, website, email — working together from day one creates compounding value.
Speed of execution is a real competitive advantage
Every week an export business operates without a professional digital presence is a week of missed contact with potential buyers. Broskey went from zero to active outreach in 7 days — that timeline is achievable when scope is clear and decisions move fast.
Email infrastructure is the most overlooked launch requirement
Most businesses launch a website and assume outreach will follow. Setting up a professional sending domain, branded templates, and a marketing platform at launch — not weeks later — means revenue conversations can start immediately.
B2B credibility is visual before it is relational
In international trade, you may never meet a buyer in person before the first transaction. Your logo, website, and email presentation do the work that a handshake does in person. These are not brand luxuries — they are sales infrastructure.
What Broskey International said
“Excellent web developer with deep knowledge and experience. Delivered a professional website with great design, speed, and functionality. Highly recommended — with a very reasonable price.”
Santosh Kumar
Co-Founder, Broskey International
Common questions from export & B2B businesses
How long does it take to build a complete brand identity and website for an export business?+
For Broskey International, the full scope — logo design, brand guidelines, website, and email marketing setup — was completed and live within 7 days. Timeline depends on scope clarity, how quickly decisions are made, and whether the client has content ready. With a clear brief and fast approvals, 7–14 days is realistic for a similar engagement.
Does a small or new export business really need professional brand identity?+
Yes — especially in export. International buyers and trade partners validate you online before replying to any email or enquiry. A professional logo, brand-consistent website, and polished email signature function as digital proof of legitimacy. In B2B trade, where you often cannot meet a buyer in person before the first deal, your digital presence does the credibility work a handshake would do face-to-face.
Should brand identity or website come first?+
Brand identity always comes first. The website is built on the brand — colours, typography, logo usage, and tone of voice all need to exist before a single page is designed. Building a website without brand guidelines guarantees visual inconsistency and almost always requires expensive rework. We completed the brand identity in the first two days before starting any website work.
What email marketing setup does an export business need from day one?+
A professional email marketing platform with a verified sending domain, branded email templates, and a basic campaign structure for outbound prospecting. This allows the business to send professional, trackable outreach to potential buyers immediately after launch — rather than relying on untracked personal email messages. For Broskey, this was activated on the same day the website went live.
Can INFIJET DIGITAL build a brand and website for any export or manufacturing business?+
Yes. We have experience building brand identity and digital infrastructure for export businesses, manufacturing companies, and B2B trade brands across India. The process is the same — discovery, brand strategy, identity design, website build, and digital activation. Get in touch for a free audit of your current digital presence.
In manufacturing, export, or international trade?
See how we build digital systems for industrial and export brands.
Services from this engagement
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